Burberry Watch – Price List and Dealer Finder

Burberry began in 1856 when Thomas Burberry opened an outfitting shop in Basingstoke, England. Best known for gabardine, trench coats, and its famous check, the British luxury house later expanded into accessories and Swiss-made watches. Most modern Burberry watches were produced under license by Fossil Group until 2017, so today shoppers usually find them as pre-owned, discontinued, or older-new-stock pieces through specialist dealers and resale marketplaces around the world today.

Official Website: burberry.com / Headquarter: London, United Kingdom / Founded: 1856 / Founder: Thomas Burberry

What are you looking for?

• Burberry Watch Price List Overview
• Burberry Watch Dealer Near Me Finder
• Pre-Owned/Used Burberry Watches
• Burberry Watch FAQ

Burberry Price List Overview (How much does a Burberry watch cost?)

Below are the estimated prices for the most popular and commonly purchased Burberry watch models. Burberry watch prices may vary based on the model, condition, age, rarity, materials, retailer, location, and current market demand. Use these price estimates as a general guide when buying, selling, or valuing a new or pre-owned Burberry watch.

One important thing to know is that Burberry no longer maintains the same active watch collection it offered during its Fossil Group licensing period. Most examples available today are discontinued watches sold as pre-owned pieces, unworn older stock, or collector-owned watches. Prices can therefore be quite inconsistent, especially when comparing a watch without its box or papers against a complete and unworn example.

Swiss Rare Engraved Rose Gold Date Dial 38mm Unisex Men Women Wrist Watch The City BU9039

$399.99

Amazon

Burberry Luxury Rare Rose Gold Watch Womens Unisex Men The City Brown Authentic Leather Beige Dial Date BU9013

$399.99

Amazon

Why Are Burberry Watches So Expensive?
Burberry watches originally carried higher prices because they combined the branding and design language of a major British luxury fashion house with Swiss-made watch production. Many models featured Swiss quartz or automatic movements, sapphire crystals, stainless-steel cases, engraved Burberry check patterns, custom bracelets, leather straps, and carefully finished dials.

The Britain collection was particularly expensive because Burberry positioned it as a more ambitious watch line rather than a basic logo-driven fashion accessory. Its watches used distinctive multi-part cases, visible screws, trench-coat-inspired colors, automatic movements, chronograph functions, and more elaborate construction.

Today, however, a high asking price does not necessarily mean that a Burberry watch is rare or worth that amount. Since the watch line was discontinued, sellers sometimes price unworn examples aggressively. Actual market value depends heavily on the reference, condition, completeness, and whether another buyer wants that exact model.

Are Burberry Watches a Good Investment and Are They Worth Buying?
Most Burberry watches are not dependable financial investments. Standard quartz models commonly trade below their original retail prices, and there is no guarantee that discontinued status will make them appreciate. Burberry is primarily known for fashion, outerwear, and leather goods rather than watchmaking, so its watches generally do not attract the same collector demand as established Swiss watch brands.

They can still be worth buying if you genuinely like the Burberry design, especially the check-pattern dials, bracelet details, and distinctive cases. Pre-owned prices are often far more attractive than the original retail prices, allowing you to buy a Swiss-made designer watch for a few hundred dollars.

The Britain models may have stronger collector appeal because they are more unusual, mechanically interesting, and closely connected to Burberry’s design identity. Even then, buy one because you enjoy it rather than because you expect a guaranteed profit.

Burberry Dealer Near Me

To find a Burberry dealer near you, start with the official Burberry store locator. Enter your city, postal code, or country to view nearby boutiques, outlets, addresses, opening hours, and contact information. However, Burberry’s current boutiques may not stock watches because the brand’s licensed watch collection ended in 2017. Call the store before visiting and ask whether it has any watches, older stock, repair support, or information about local after-sales service. For discontinued models, you may have better luck with reputable pre-owned watch dealers, luxury consignment stores, established jewelers, and online marketplaces offering buyer protection.

Buy Pre-Owned and Used Burberry Watches

The pre-owned market is now the main place to buy a Burberry watch. You can find inexpensive quartz City models, Burberry-check designs, chronographs, and rarer Britain watches. Just compare several listings because pricing, condition, authenticity, included accessories, and seller descriptions can vary dramatically.

• Search by the complete BU reference number: Burberry produced many watches that look very similar but use different case sizes, dial colors, bracelets, straps, and movements. Look for a reference such as BU9037, BU9354, or BU9235 on the case back and compare it with reliable photos of the same model.
• Be extra careful about counterfeits: Burberry is a widely copied luxury name. Check the dial printing, logo spacing, date window, crown, clasp, case-back engravings, reference number, movement, and overall finishing. Avoid listings that use only stock photos or hide the back of the watch.
• Check the bracelet and spare links: A replacement Burberry bracelet can be difficult to locate now that the collection is discontinued. Make sure the bracelet fits your wrist and ask whether spare links are included. An incomplete bracelet can turn an otherwise good deal into an unusable purchase.
• Ask when the battery was replaced: Many Burberry watches use Swiss quartz movements. A dead battery may be a simple fix, but it can also hide movement damage or battery leakage. Ask whether the watch is currently running and whether all chronograph hands, pushers, and date functions work properly.
• Pay more only for meaningful extras: The original Burberry box, booklet, warranty card, tags, receipt, and spare links can add value, but they should match the watch. Compare the complete package with watch-only listings before deciding whether the seller’s premium is reasonable.

Burberry Watch FAQ

Where are Burberry made? Who owns them?
Burberry is a British luxury brand headquartered in London and owned by the publicly traded Burberry Group plc. The modern Burberry watch collection was produced under license by Fossil Group’s Swiss watch operation, and the watches were generally marketed as Swiss made. The licensing agreement ended in 2017, so Burberry does not currently operate the same active watch range found in older catalogs.

How many Burberry are made in a year?
Burberry does not publicly provide a reliable annual production figure for its watches. Production varied during the years in which Fossil Group manufactured and distributed the licensed collection. Since that licensing agreement was not renewed after 2017, there is no current yearly production total for the former Burberry watch line. Watches appearing for sale today are generally pre-owned pieces, unsold older inventory, or discontinued stock.

How often should I service a Burberry watch?
Most Burberry quartz watches do not require a full mechanical service on a fixed yearly schedule, but the battery should usually be replaced as needed and the seals inspected whenever the case is opened. Have the watch checked sooner if it stops, loses time, develops condensation, or has non-working chronograph functions. An automatic Burberry watch may benefit from a complete service roughly every four to six years, depending on wear and performance.

Does Burberry still make watches?
Burberry no longer offers the broad licensed watch collection it once sold. Fossil Group produced Swiss-made Burberry watches under a licensing agreement, but that agreement expired and was not renewed after 2017. That is why current Burberry websites and boutiques focus on fashion, bags, outerwear, scarves, shoes, fragrances, and accessories rather than a large watch catalog.

Are Burberry watches Swiss made?
Most modern Burberry watches from the Fossil licensing period were marketed as Swiss made and commonly used Swiss quartz or automatic movements. Always check the individual watch and reference rather than assuming every vintage or older Burberry-branded watch has the same origin. Authentic examples normally display relevant origin markings on the dial or case back.

How can I tell whether a Burberry watch is authentic?
Start by finding the BU reference number on the case back and comparing the watch with confirmed examples of that exact reference. The dial layout, hands, subdials, date window, case shape, bracelet, crown, clasp, and engravings should all match. Authentic Burberry watches usually have clean printing and precise finishing. When in doubt, ask an experienced watchmaker or reputable authentication service to inspect the case and movement.

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