Panerai Watch – Price List and Dealer Finder

Panerai started in 1860 in Florence, Italy, making precision instruments for the Italian Navy. They became famous for their big, bold dive watches, especially the Radiomir and Luminor. For decades, they were a military secret, but in the ‘90s, they went public and became a luxury favorite. Now, Panerai blends Italian style with Swiss watchmaking, creating rugged, high-end timepieces that stand out on any wrist.
Official Website: panerai.com / Headquarter: Florence, Italy / Founded: 1860 / Founder: Giovanni Panerai
Panerai Price List Overview (How much does a Panerai watch cost?)
Below are the estimated prices of Panerai most popular and/or most common watch models. Panerai watch prices can vary depending on the retailer, location, rarity etc.
Model | Price Range (USD) |
---|---|
Panerai Luminor Marina 44mm (amazon / ebay) | $6,500 - $9,000 |
Panerai Radiomir Black Seal 45mm (amazon / ebay) | $4,500 - $7,500 |
Panerai Submersible 42mm (amazon / ebay) | $8,000 - $10,500 |
Panerai Luminor Due 38mm (amazon / ebay) | $5,500 - $7,500 |
Panerai Radiomir 1940 47mm (amazon / ebay) | $9,000 - $12,000 |
Panerai Submersible Chrono 47mm (amazon / ebay) | $12,000 - $15,000 |
Panerai Luminor 8 Days GMT 44mm (amazon / ebay) | $7,500 - $10,000 |
Panerai Radiomir California 47mm (amazon / ebay) | $8,500 - $11,500 |
Panerai Submersible Carbotech 47mm (amazon / ebay) | $15,000 - $18,000 |
Panerai Luminor Marina Goldtech 44mm (amazon / ebay) | $16,000 - $20,000 |
Why are Panerai so expensive?
Panerai watches are pricey because they mix Italian design with Swiss craftsmanship, use high-end materials, and have limited production. Plus, their history with the Italian Navy adds exclusivity. You’re paying for style, precision, and a brand with serious heritage.
Are Panerai a good investment? Are they worth it?
Panerai watches hold their value well, especially limited editions. If you love bold designs and solid craftsmanship, they’re worth it. Just don’t expect Rolex-level resale demand—buy it because you love it, not just as an investment.
Panerai Dealer Near Me
You can visit Panerai store locator to find an authorized dealer or you can use our “Panerai Near Me” finder. Just enter your address below and it will search for an authorized dealer near you if there’s any available in your area.
Buy Pre-Owned and Used Panerai Watches
You can buy pre-owned or use Panerai watches from eBay. Read the description carefully and read the seller feedbacks to make sure you’re buying from a legitimate seller and that you’re buying a real Panerai watch and not a fake one!
Panerai Watch FAQ
Where are Panerai made? Who owns them?
Panerai watches are made in Switzerland, even though the brand has Italian roots. They’re owned by Richemont Group, the same luxury giant behind Cartier, IWC, and Jaeger-LeCoultre.
How many Panerai are made in a year?
Panerai produces around 70,000 watches annually. They keep production relatively limited, which helps maintain exclusivity and value. Not crazy rare, but definitely not mass-produced like some other brands.
How often should I service a Panerai watch?
Panerai recommends servicing every 5-7 years, but if you wear it daily or dive with it, a check-up every 4-5 years keeps it running smoothly. Take care, and it’ll last forever!