Bulova Watch – Price List and Dealer Finder

Bulova began in New York City in 1875 when Joseph Bulova opened a small jewelry shop. The brand later became famous for American watchmaking milestones, early radio and television advertising, Accutron tuning-fork technology, and a chronograph worn on the Moon. Today, Bulova combines its American heritage with quartz, automatic, Precisionist, and high-performance chronograph watches sold worldwide.

Official Website: bulova.com / Headquarter: New York City, United States / Founded: 1875 / Founder: Joseph Bulova

What are you looking for?

• Bulova Watch Price List Overview
• Bulova Watch Dealer Near Me Finder
• Pre-Owned/Used Bulova Watches
• Bulova Watch FAQ

Bulova Price List Overview (How much does a Bulova watch cost?)

Below are the estimated prices for the most popular and commonly purchased Bulova watch models. Bulova watch prices may vary based on the model, condition, age, rarity, materials, retailer, location, and current market demand. Use these price estimates as a general guide when buying, selling, or valuing a new or pre-owned Bulova watch.

Bulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256

$220.00

Amazon

Bulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149

$158.52

Amazon

Bulova Men's Classic Sutton 3-Hand 21-Jewel Automatic Watch, 42 Hour Power Reserve, Skeleton Dial, Luminous Hands, 100M Water Resistant, 43mm

$321.79

Amazon

Why Are Bulova Watches So Expensive?
Not every Bulova watch is especially expensive, but its higher-priced models usually include technology or historical details that cheaper fashion watches do not offer. The Lunar Pilot uses Bulova’s high-performance quartz movement and recreates the design associated with the chronograph worn during the Apollo 15 mission. Precisionist and Jet Star models use a high-frequency quartz movement known for excellent accuracy and a smoother-looking seconds hand.

Prices also rise for automatic movements, sapphire crystals, titanium cases, curved chronograph movements, ceramic components, diamonds, limited-edition dials, and Archive Series designs. A limited Lunar Pilot with a genuine meteorite dial, for example, costs considerably more than a standard Bulova quartz dress watch. Buyers are also paying for the Bulova name, its history dating back to 1875, and recognizable collections such as Accutron-inspired models, Computron, Oceanographer and Lunar Pilot.

Are Bulova Watches a Good Investment and Are They Worth Buying?
Most modern Bulova watches are better viewed as enjoyable watches than guaranteed financial investments. Regularly available quartz, automatic, and dress models often sell for less on the pre-owned market, especially when they were originally purchased at full retail price. Buying during an authorized sale or at a sensible used price can reduce that depreciation.

Certain vintage Accutron watches, early military models, rare chronographs, limited Archive Series releases, special-edition Lunar Pilots, and unusual watches in excellent original condition may be more collectible. Their values can still move up or down, however, and servicing an older tuning-fork or mechanical movement can be expensive.

Bulova watches are worth buying for someone who likes the company’s American history, bold designs, accurate Precisionist technology, Moon-watch connection, and generally approachable prices. Models such as the Jet Star, Lunar Pilot, Surveyor, Marine Star, Oceanographer and Wilton GMT offer distinctive features without moving into the price range of many Swiss luxury brands.

Bulova Dealer Near Me

To find a Bulova dealer nearby, visit the official Bulova store locator and enter your ZIP code, city, or state. You can also allow the website to use your location. Review the displayed retailers, addresses, phone numbers, directions, and available store information before visiting. Call the dealer first when searching for a specific Lunar Pilot size, Jet Star color, Marine Star configuration, limited edition, or replacement bracelet. For locations outside the United States, use Bulova’s international store locator. Buying through an authorized dealer helps ensure authenticity, valid warranty coverage, proper bracelet sizing, and access to official after-sales support.

Buy Pre-Owned and Used Bulova Watches

Used Bulova watches range from inexpensive everyday quartz models to collectible Accutrons, vintage chronographs and limited Lunar Pilots. Before buying, identify the exact reference, compare its dial and case with authentic examples, and account for possible battery, movement, crystal, bracelet or water-resistance repairs.

• Identify the complete Bulova reference: Similar-looking Marine Star, Surveyor, Precisionist and Lunar Pilot watches can have different movements, dimensions, crystals and retail values. Ask for a clear case-back photo and compare its reference number with Bulova’s official specifications or archived listings.
• Be careful with vintage redials and mixed parts: Older Bulova and Accutron watches may have refinished dials, replacement hands, incorrect crowns or movements assembled from several donor watches. These changes can be acceptable for an affordable wearer, but they may significantly reduce collector value.
• Check the movement before estimating repair costs: A modern quartz Bulova may only need a battery and gasket, while a Precisionist, mechanical chronograph or vintage Accutron tuning-fork movement may need specialist attention. Ask for proof that the watch runs and that every complication works.
• Inspect Lunar Pilot and Archive Series details carefully: Compare the dial layout, pushers, engraving, bracelet, packaging and reference number with the correct version. Different Lunar Pilot sizes and editions can look similar in photographs but have very different market prices.
• Do not assume an older watch remains water-resistant: Gaskets harden, crowns wear and cases can be opened incorrectly. Have a used Marine Star or Oceanographer pressure-tested before swimming, even when its dial or case back lists a high water-resistance rating.

Bulova Watch FAQ

Where are Bulova made? Who owns them?
Bulova is an American-founded watch brand headquartered in New York City, but its watches are not all manufactured in one country. Depending on the model, Bulova may use movements and components sourced or assembled through Citizen Group facilities and other manufacturing partners. The movement or case back may indicate Japan, Switzerland or another country of origin. Citizen Watch Co. acquired Bulova in 2008, and Bulova is now part of Citizen Watch Group.

How many Bulova are made in a year?
Bulova does not publicly provide a dependable model-by-model or company-wide annual production figure. It is a large international watch brand sold through department stores, jewelry retailers, online dealers and regional distributors, so production is substantial, but any precise number found without a current company disclosure should be treated as an estimate. Limited editions may have a stated production total printed on the watch, packaging or official product page.

How often should I service a Bulova watch?
A Bulova mechanical or automatic watch should generally be inspected or serviced about every three to five years, although lightly worn watches may go longer when they are running properly. Arrange service sooner if it loses excessive time, stops unexpectedly, has a rough crown, shows moisture or has a complication that no longer works. Quartz watches do not normally need full mechanical servicing on the same schedule, but batteries should be replaced promptly and water-resistant models should have their gaskets and seals checked periodically.

Is Bulova considered a luxury watch brand?
Bulova is generally considered an accessible premium or entry-level luxury watch brand rather than a high-end luxury manufacturer. Its catalog covers affordable quartz watches, automatic models, diamond-set dress watches, high-performance Precisionist pieces and more expensive limited editions. Its pricing and availability are much broader than traditional high-luxury brands, but its history and proprietary technologies give it more watchmaking credibility than many fashion-label watches.

What is special about the Bulova Lunar Pilot?
The Lunar Pilot is inspired by a Bulova chronograph worn on the Moon during the Apollo 15 mission in 1971. Modern versions recreate important details from that historic watch while using Bulova’s high-performance quartz technology. Depending on the edition, buyers can choose different case sizes, straps, bracelets, dial colors and limited materials, including special meteorite-dial releases.

What is the difference between Bulova Precisionist and a normal quartz watch?
Bulova Precisionist watches use a high-frequency quartz movement designed to provide greater accuracy than a typical basic quartz movement. Many Precisionist models also have a seconds hand that moves in small rapid increments, creating a smoother appearance than the familiar one-tick-per-second motion. Accuracy and exact specifications vary by movement, so check the individual Bulova model rather than assuming every high-performance quartz watch has identical performance.

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