TAG Heuer Watch – Price List and Dealer Finder

TAG Heuer is a Swiss luxury watch brand with a rich history dating back to 1860, when Edouard Heuer founded it in St-Imier, Switzerland. Known for precision and innovation, they revolutionized chronographs and became a big name in motorsports. Over the years, TAG Heuer has blended Swiss craftsmanship with bold designs, making their watches a favorite among athletes, celebrities, and anyone who loves stylish, high-performance timepieces.

Official Website: tagheuer.com / Headquarter: La Chaux-de-Fonds, Switzerland / Founded: 1860 / Founder: Edouard Heuer

TAG Heuer Price List Overview (How much does a TAG Heuer watch cost?)

Below are the estimated prices of TAG Heuer most popular and/or most common watch models. TAG Heuer watch prices can vary depending on the retailer, location, rarity etc.

ModelPrice Range (USD)
TAG Heuer Carrera Chronograph (amazon / ebay)$4,500 - $6,000
TAG Heuer Monaco (amazon / ebay)$6,000 - $7,500
TAG Heuer Aquaracer Professional 300 (amazon / ebay)$3,000 - $4,200
TAG Heuer Formula 1 Chronograph (amazon / ebay)$1,500 - $2,000
TAG Heuer Autavia (amazon / ebay)$4,000 - $5,500
TAG Heuer Link (amazon / ebay)$3,500 - $4,500
TAG Heuer Connected Modular 45 (amazon / ebay)$1,700 - $2,500
TAG Heuer Carrera Calibre 16 (amazon / ebay)$4,000 - $5,000
TAG Heuer Aquaracer Calibre 5 (amazon / ebay)$2,500 - $3,500
TAG Heuer Formula 1 Senna Edition (amazon / ebay)$2,000 - $2,500

Why are TAG Heuer so expensive?
TAG Heuer watches are pricey because they blend Swiss craftsmanship, cutting-edge technology, and premium materials. You’re paying for precision engineering, luxury branding, and decades of innovation. Plus, they’ve got strong ties to motorsports and pop culture, which adds to the exclusivity and appeal. Quality doesn’t come cheap!

Are TAG Heuer a good investment? Are they worth it?
If you’re buying one expecting crazy appreciation, TAG Heuer isn’t the best bet. But if you want a stylish, well-made watch with heritage, it’s totally worth it. Some limited editions hold value better, but mostly, buy it because you love it, not because you expect a big return!

TAG Heuer Dealer Near Me

You can visit TAG Heuer store locator to find an authorized dealer or you can use our “TAG Heuer Near Me” finder. Just enter your address below and it will search for an authorized dealer near you if there’s any available in your area.

Buy Pre-Owned and Used TAG Heuer Watches

You can buy pre-owned or use TAG Heuer watches from eBay. Read the description carefully and read the seller feedbacks to make sure you’re buying from a legitimate seller and that you’re buying a real TAG Heuer watch and not a fake one!

TAG Heuer Watch FAQ

Where are TAG Heuer made? Who owns them?
TAG Heuer watches are made in Switzerland, mainly in La Chaux-de-Fonds. The brand is owned by LVMH (Louis Vuitton Moët Hennessy), the luxury powerhouse behind brands like Hublot and Zenith.

How many TAG Heuer are made in a year?
TAG Heuer produces around 500,000 watches yearly. That’s a lot, but they still maintain solid quality and Swiss precision while keeping their watches relatively accessible compared to other luxury brands.

How often should I service a TAG Heuer watch?
Every 5-7 years is a good rule of thumb. If you wear it daily or it’s a mechanical model, servicing might be needed sooner to keep everything running smoothly.